You can improve your email marketing results by actually measuring them regularly. One good thing about email campaigns is that the performance can be evaluated quick and effectively. The core metrics to be considered while measuring your emails’ performance are:
- % Delivered
- % Opened
- % Clicked
- % Unsubscribed
If you study carefully the information from all of the above mentioned metrics for each email. You would be able to design more effective email marketing campaigns.
We will look at the definition of each metrics in my next post.