The information or data collected when the recipient clicks on the link present in the email is used to calculate the click rate. Click rates are available for both HTML and text emails and this information gives marketers better understanding of the effectiveness of the email campaign, generally what recipient is interested in receiving.
Click rate is calculated by dividing the total number of unique clicks by the product of the number of links in each message and the number of total recipients.
Generally, email open and click rates seen lowest during work hours and also:
- Click rates were highest on email messages with more than 20 links.
- It also depends on the industry you do the blast to and well as the list size.
- Email open rates also were found to decline during the workday, before picking up in the afternoon and hitting highs of 18-19% at midnight.