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Category: Tutorials

Webinars for lead generation

August 25, 2013 Harprit Leave a comment

There are several steps involved in organizing an event like webinar: Selecting industry relevant topic Finding an industry expert speaker/presenter…

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Posted in: Customer Experience Marketing, Tutorials Filed under: generating leads, lead generation, Webinars

3 Tips for better CTA (Call to Action)

September 20, 2012 Harprit Leave a comment

A good call to action creates a sense of urgency and  tells the subscriber or visitor exactly what they will be  getting…

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Posted in: Creative Business Solutions, Customer Experience Marketing, Tutorials, Web Design

3 Must Haves For Successful Landing Page

September 19, 2012 Harprit Leave a comment

Success of any campaign depends on the number conversions from the landing page. A well designed landing page plays an…

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Posted in: Creative Business Solutions, Customer Experience Marketing, Tutorials Filed under: Landing page design, Testing landing page

Email Subject Lines

September 18, 2012 Harprit Leave a comment

Subject lines play important role in email  deliver-ability, click-throughs and conversion rates. Hence, should be short, compelling and engaging – it…

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Posted in: Creative Business Solutions, Tutorials, Uncategorized, Web Design Filed under: Best and Worst Subject lines, HTML emails

Unsubscribe Rate

July 31, 2012 Harprit Leave a comment

Unsubscribe rate is the number of unique email addresses that do not wish to receive any further emails from you…

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Posted in: Creative Business Solutions, Tutorials Filed under: HTML email, HTML email metrics, Unsubscribe rate

HTML email metrics: % clicked

July 29, 2012 Harprit Leave a comment

The information or data collected when the recipient clicks on the link present in the email is used to calculate…

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Posted in: Creative Business Solutions, Tutorials Filed under: clicks on HTML emails, Email Metrics, HTML email metrics, HTML email Reporting, percentage click

Bounce Back and Email Delivery Rate

July 8, 2012 Harprit Leave a comment

Email delivery rate is the one of the crucial metrics which determines your email performance. To understand email delivery rate we,  first need…

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Posted in: Creative Business Solutions, Tutorials, Web Design Filed under: Bounced rate, Email delivery, Email Performance, Hard bounce, HTML email Metric, Soft bounce

Measuring your Email Campaign Performance

June 26, 2012 Harprit Leave a comment

You can improve your email marketing results by actually measuring them regularly.   One good thing about email campaigns is that…

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Posted in: Creative Business Solutions, Tutorials, Web Design Filed under: HTML emails

Importance of Plain Text Email

May 27, 2012 Harprit Leave a comment

HTML emails are like web pages, visually appealing including styles and images. On the other hand plain text emails are…

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Posted in: Tutorials, Web Design Filed under: Design HTML email, HTML email, Plain Text email

Don’t Use Float Tags in HTML emails

May 17, 2012 Harprit Leave a comment

Most of email clients like outlook 2007 and older, don’t support float tags. Use table layouts and image tag instead,…

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Posted in: Tutorials, Web Design Filed under: HTML email

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