A good call to action creates a sense of urgency and tells the subscriber or visitor exactly what they will be getting when they click or take action. A good call to action always results in higher conversions. Well designed Call To Action:
- Starts with verb or text that convey’s action: examples such as “Download Now!” , “Start your trial” or “Save 40%.
- Is bold : always use bold and contrast colors to grab attention.
- Is legible : experiment with different size of button and text . Good use of white space can make text appear more attractive and help user make visual connection.
Keep it simple and clear!