Success of any campaign depends on the number conversions from the landing page. A well designed landing page plays an important role in generating trust and engaging visitors.
- Impact-full Headline : Visitor spends a few seconds looking plus analyzing your web content before engaging, these few short words of text are absolutely critical in deciding factor for conversions.
- Clear Call to Action: The point where you want user/visitor to take action should be clear and relevant. Call to Action should also match with the copy or text on the landing page.
- Privacy Policy: Always include a link to your privacy policy- this gives the visitor an assurance that the offer is not a SPAM.
Having these implemented on the landing page will increase the odds of conversion.